TV

How a surprise cameo from a legacy character can save or sink a franchise finale

There’s a particular electricity in a theater when a legacy character shows up unannounced in a franchise finale. I’ve felt it — a collective intake of breath, a flurry of whispers, phones aiming up like lighthouses. I’ve also felt the flop when that same moment lands flat, replaced by...

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How a surprise cameo from a legacy character can save or sink a franchise finale

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what to look for in a game’s post-launch roadmap before you preorder a live-service title Gaming

what to look for in a game’s post-launch roadmap before you preorder a live-service title

I used to pre-order live-service games on instinct: slick trailers, a cool...

Jan 20 Read more...
how netflix’s algorithm actually decides which cancelled shows to revive (and how fans can make a difference) TV

how netflix’s algorithm actually decides which cancelled shows to revive (and how fans can make a difference)

I’ve spent a lot of time watching how streaming platforms behave, talking to...

Jan 19 Read more...
why indie vinyl runs of film scores suddenly flip value overnight — a guide for collectors Music

why indie vinyl runs of film scores suddenly flip value overnight — a guide for collectors

I still get a jolt when a record I bought for £30 suddenly lists for £300 the...

Jan 12 Read more...
how a small-budget romcom used grassroots tiktok campaigns to outgross studio marketing Film

how a small-budget romcom used grassroots tiktok campaigns to outgross studio marketing

I want to walk you through a story I’ve been watching closely: how a tiny...

Jan 04 Read more...

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Music Jan 12, 2026

why indie vinyl runs of film scores suddenly flip value overnight — a guide for collectors

I still get a jolt when a record I bought for £30 suddenly lists for £300 the next morning. It’s an odd mix of vindication and bafflement — did I smell a collector’s gem, or was I just lucky to click “add to cart” at the right second?...

Film Jan 04, 2026

how a small-budget romcom used grassroots tiktok campaigns to outgross studio marketing

I want to walk you through a story I’ve been watching closely: how a tiny romcom—let’s call it Late Night Love—turned a shoestring marketing budget into a box-office upset by leaning into grassroots TikTok campaigns. I’m not talking about...

Gaming Dec 02, 2025

How to evaluate a video game's endgame content without playing hundreds of hours

As someone who spends a lot of time parsing games, fandoms and the conversations around them, I get asked a question a lot: how do you judge a game's endgame without committing hundreds of hours? Not everyone has the time (or patience) to grind...

TV Dec 02, 2025

How to read fandom metrics to predict which cancelled shows might get resurrected by streaming services

I’ve spent years watching fandoms rise, roar, and sometimes quietly fade — and I’ve learned that beneath the emotional pleas and hashtag storms there are measurable signals that often predict whether a cancelled show will be dusted off by a...

Film Dec 02, 2025

Why some celebrity interviews go viral for controversy while others boost a film’s box office

I’ve always been fascinated by how a single interview clip can ripple across the internet — sometimes exploding into a pile-on of outrage, other times turning into free marketing that fills theaters. As someone who covers movies, TV and fandoms...

Music Dec 02, 2025

How emerging k-pop acts build global fandoms without major label backing

I’ve been following K-pop for years, not just as a critic but as a fan who obsesses over how communities form, organize, and grow. One of the most fascinating shifts I’ve watched is how emerging K-pop acts—often without major label...

Reviews Dec 02, 2025

What critics miss about romcom reboots and why some actually improve on the originals

When a beloved romcom gets rebooted, reactions tend to split into two camps: immediate nostalgia-fueled enthusiasm from fans and near-universal suspicion from critics. I get the skepticism — reboots can feel like corporate recycling, a safe bet...

TV Dec 02, 2025

What maskless character reveals in TV trailers are actually trying to hide from viewers

Trailers are a magic trick: they promise a whole story in sixty seconds and somehow make us feel like we already know the characters. One of my favorite sleights of hand is the treatment of characters who suddenly appear without masks or helmets in...

Reviews Dec 02, 2025

How review embargoes shape early perceptions of films and whether audiences should trust early takes

I remember the first time I attended a press screening where the review embargo lifted at midnight — a small group of critics huddled around laptops, refreshing Twitter and frantically crafting their takes. That moment felt like a ritual: embargo...

Fandoms Dec 02, 2025

What small press zines tell us about the future of fan communities and grassroots criticism

I remember the first zine I held in my hands — a photocopied, stapled booklet about a cult sci‑fi show, its margins scribbled with fan notes and a foldout map drawn by someone who clearly loved the world more than the studio ever would. It...